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What is Alexa?

Alexa is a web traffic analytics company that provides data on how often readers visit websites. Alexa uses its own set of algorithms to determine traffic rankings, which are then published online. While the Alexa ranking algorithm is proprietary and changes periodically, it's known that Alexa accounts for factors like page views per visitor and average time on site in order to generate its rankings.

Articles related to the Amazon Alexa platform should be tagged with this tag.