What are Analytics?

Analytics is the process of collecting, analyzing, and reporting on data that describes the performance of a web application. Analytics reports are typically used to determine what features increase or decrease user engagement with an app. This data can be used to improve an existing app or identify opportunities for developing new features. There are many different ways to collect analytics data, including JavaScript libraries like Google Analytics and Adobe Analytics.

Analytics articles explain how applications and platforms measure events and provide data to users. This may include information about data collection, charts and graphs, or business intelligence tools for non-technical users. Topics related to analytics include user activity, funnel analysis, A/B testing, and insights.