What is App Store Optimization?

App Store Optimization (ASO) is the process of improving the visibility and ranking of a mobile app in an app store. ASO strategies typically focus on improving a product page’s position for targeted keywords, as well as ensuring that mobile search engines can easily crawl and index the content that is to be ranked. Unlike SEO (Search Engine Optimization), ASO does not involve the direct manipulation of a website's HTML code to increase rankings.

ASO covers many topics including marketing, copywriting, keyword research, and design.