Content marketing is a customer acquisition strategy in which a company publishes and shares relevant, useful information with a target audience to build a loyal following. Content marketing can be used to introduce new products or services, establish thought leadership in an industry, or increase credibility with customers. A content marketing strategy will often include the creation of blog posts, infographics, videos, webinars, podcasts and more.
Content marketing articles describe tools, techniques, and best practices for content creation, distribution, and promotion. These include the technical process of building a blog post or web page as well as the business side of promoting it on social media or in newsletters. Content marketing topics may also include SEO concerns such as keyword research and on-page optimization. Additional topics related to content marketing include user experience design and analytics.