What is Content Strategy?

Content strategy is the process of planning and creating content with a focus on maximizing its usefulness, reach, and impact. It involves defining goals for how content will be created, structured, maintained, and re-purposed over time. Content strategists often work alongside subject matter experts during the development phase to determine what types of information should be presented in which formats. After an application is live or an event has concluded, content strategists typically handle the upkeep and maintenance of existing resources as well as the creation of new resources as necessary.

Content strategy articles discuss best practices for creating, editing, and managing content. This includes writing tips, voice and tone guides, and information architecture documentation such as site maps. Additional topics related to content strategy include marketing material creation, information design, and usability studies.