What is a CRM?

CRM, or Customer Relationship Management software, is technology that organizations use to manage and organize the interactions between individual customers and larger business entities. CRMs can be used in a variety of industries, but they are particularly useful for businesses that serve large customer bases and frequently engage in contact with multiple stakeholders in different departments. CRM systems typically store information about each interaction an end user has with the system. This may include responses to surveys, notes from sales agents on calls, or details about how long users spend using a certain feature.

These articles discuss the features, analytics, best practices and implementation details of specific CRMs. Additional topics related to CRM include business intelligence, project management, and sales automation.