What is Engagement?

Engagement metrics help to measure the consumption of content and other interactions that a reader has with an author or website. Engagement is often measured as a percentage of unique visitors that consume or share a certain piece of content (e.g., 10% of users who consumed an article shared it). It can also be measured as a number of users who interacted with content on a per-page basis (e.g., 2,000 pageviews for this article).

These articles describe the tools and processes involved with driving end-user engagement for an app or product. Topics related to engagement include metrics, analytics, user feedback loops, and community management.