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Google Analytics

What is Google Analytics?

Google Analytics is a web traffic analysis tool that provides detailed statistics about website traffic, including the number of visitors to a site, their geographic location, which pages on the site are most frequently viewed, and what search terms people use to find a particular website. Google Analytics can be connected to an organization's Google AdWords account in order to track how much money is being spent on paid advertising campaigns.

Topics related to Google Analytics include app store analytics, demographics, goals, ranking tracking, and social media integration.