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What is Marketing?

Marketing is the process of creating and broadcasting a message about an organization or its products. Marketing communications encompass everything from press releases, advertisements, and brochures to product packaging, value propositions, and sales pitches. In most cases marketing communications are distributed through various channels including print media (newspapers, magazines), TV commercials, email campaigns, trade shows and events, social media platforms like Twitter and Facebook, blogs/vlogs/podcasts/webinars/online videos etc.

Marketing topics include marketing strategies, content marketing, social media marketing, brand awareness, product positioning, and lead generation. Additional related topics are user experience design, conversion rate optimization (CRO), advertising campaigns, email campaigns, A/B testing, mobile app development for mobile apps or enterprise mobile app development.