What are Marketing Strategies?

Marketing strategies are the tactical implementations of a marketing plan. Marketing strategies include advertising, public relations, direct marketing and social media campaigns that are designed to help raise brand awareness among existing or potential customers.

Marketing strategies articles describe how to use a particular product or service as part of a marketing plan. These articles might include guides, tutorials and feature breakdowns related to marketing automation, customer data management or analytics. Additional topics related to marketing strategies include data visualization, email marketing, mobile app development and salesforce.