Website optimization (also known as SEO) is the process of improving the quality and quantity of website traffic to a website from search engines. Website optimization strategies typically focus on improving a page or site's position on SERPs (Search Engine Results Pages) and ensuring that search engines can easily crawl and index the content that is to be ranked. Unlike SEM (Search Engine Marketing), website optimization does not involve the direct purchase of a position in the search results. Google routinely updates its recommended best practices for website optimization, which means that strategies must be changed over time.
Articles related to website optimization include search engine optimization (SEO) and content marketing. Other topics related to optimizing websites for users may include conversion optimization, A/B testing, app store optimization, and landing page design.