White Label Apps are applications that have been created by a third party but can be branded with one's own company or client name. The term "white label" refers to the fact that the application is not, in most cases, branded with the name of the software vendor. This provides users with an opportunity to use applications without their peers knowing they are using off-the-shelf solutions rather than custom built software.
Topics related to white label apps include security, scalability, and long term maintenance. Additional topics related to white label apps include customization and data portability.