Business intelligence apps for the consumer sector track user data and analyze statistics about a company's customer base. Business intelligence apps for the consumer sector may display key marketing metrics, such as monthly website traffic, lifetime value of customers acquired from different marketing channels, cost per acquisition by advertising channel, and frequency of social media posts that drove leads.
Business intelligence (BI) apps and personal analytics apps share similar features like data visualizations and reporting, but BI apps are typically used by professionals with business needs. Popular examples of consumer-oriented business intelligence apps include Google Analytics, Salesforce Analytics Cloud, and Microsoft Azure Analytics Platform.
A business intelligence app built for social media influencers to help them make better sense of their following and use this data to determine their pricing.
A business intelligence app can grow its user base among consumers by providing actionable insights that are easy to understand. Businesses generally use business intelligence apps for data visualization, competitive analysis, and customer segmentation. Business intelligence apps should provide data in a way that is relevant to specific audiences, such as sales teams or marketing teams.
A business intelligence app for the consumer sector faces the risk of a data breach compromising its platform, as well as reputational risks related to exposing private information. A business intelligence app should take strong measures to restrict user access to sensitive data and take precautions against unauthorized access, such as by requiring strong passwords and two-factor authentication for critical apps. It is advisable to perform routine security audits to ensure that your application isn’t vulnerable to third-party attacks.