Business intelligence apps for the media sector provide professionals in this industry with an easy way to access data about their business, including contact lists, sales statistics, and financial information. The app should allow users to visualize key business metrics by category or location and communicate trends among other users.
Business intelligence apps are similar to accounting apps, financial analysis apps, and enterprise resource planning applications. Many dashboards and analytical tools for business intelligence were originally built on the web, but have been reimagined as native mobile apps. Popular examples of business intelligence apps include Google Analytics, Salesforce Analytics, and Samsung Smart Business.
A business intelligence app built for creatives within a media company with integrations for Slack, Asana, and G-Suite that enables teams to keep all business ops tools in a single place. The app consists of a dashboard that each employee can sign in to and use, populated with links to each of the business tools they need, and admin roles with the ability to add or remove team members and toggle different business tools to show or not show on the dash for each employee.
A business intelligence app can grow rapidly by demonstrating its value to media firms and startups in the advertising industry. Business intelligence apps provide users with detailed data about their business operations. Business intelligence apps should be able to analyze and interpret user data in a way that provides actionable insights. These insights could include recommendations for improving user conversion rates, maximizing profit margins, or reducing overhead costs.
Business intelligence apps for the media sector can face a host of legal issues related to the collection, storage, and sharing of user data. The processing of sensitive personal information by a business intelligence app must be governed by compliance standard such as HIPAA or GDPR. It is advisable that you review these standards before building a business intelligence app to ensure that your application meets all legal requirements. Publicly available business intelligence applications may also face legal risks associated with collection and sharing of user data, including antitrust violations and unfair trade practices.