A chatbot app for the marketing sector is a software application that automates customer service for a company. Chatbot apps can be used to answer common questions about products and services, or they can be used as live chat interfaces with real-time responses. Chatbot apps are an alternative to manual customer service calls and emails, which tend to flood business call centers and inboxes at peak times.
Chatbot apps for marketing often overlap with other tools in the consumer and B2B technology sector, such as virtual assistant apps, instant messaging apps, and customer service chat apps. For example, Chatfuel, Facebook Messenger Chatbots, and Slackbot are popular chatbot apps for marketing.
A web app utilizing a chatbot that does the following: scours thumbtack.com for leads. Notifies the user when it finds leads.
A chatbot app can grow its user base within the marketing sector by demonstrating that it provides more value than the current methods used by marketing professionals. With a few lines of code, a chatbot can provide data and insights about different ad campaigns, and it can make recommendations for future campaigns based on the results of previous campaigns. Chatbots can also provide assistance to help new marketers get started with their campaigns.
Chatbots for the marketing sector face a variety of risks, including fraud and abuse, increased liability due to a lack of a human intermediary, and reputational damage from the failure of the underlying product or service. Chatbot apps should consider fraud detection mechanisms that leverage user behavior analytics to detect fraud and abuse, and chatbot apps should include user feedback mechanisms that allow users to report abusive behavior.