A customer relationship management (CRM) app is an application used to track customers, record sales or product interactions, and provide detailed reports about customer purchases. CRM apps are commonly used by retail companies to manage their sales pipeline and plan future marketing campaigns. They also allow businesses to target individual customers with relevant advertisements based on previous purchase history.
CRM apps are similar to other customer relationship management (CRM) apps, such as contact center apps, contact center automation apps, customer service apps, and business productivity apps. Some of the most popular consumer CRM applications today are Salesforce, Microsoft Dynamics 365, and SugarCRM.
A CRM app built to streamline the HR process for a consumer company that consolidates recruiting applicant tracking software, communication boards, and data collection.
A progressive web app that accepts flat file uploads that include responses to Y/N questions sent out to clients about when the best time to schedule calls is.
A service matching app with a Coinbase integration that allows users to search for a variety of different businesses and schedule appointments with them. All payments are made with cryptocurrency, so there's direct, in-app crypto transfers as well.
A customer relationship management app can grow by tapping into the needs of a particular type of customer. In order to provide value to its target audience, a CRM app must ensure that it has a good understanding of the specific business model and user persona that it is serving. The app's design should be simple and intuitive so that users can easily navigate through the platform.
A consumer-focused CRM app faces risks related to user data management, personal information protection, and the ability to comply with various government regulations. A CRM app may store sensitive personal information if it is used for creating profiles of individual consumers. It is recommended that you take strong measures to protect this information from unauthorized access. Additionally, a CRM app needs to be aware of consumer protection laws in the jurisdiction where the application is being distributed.