Customer rewards apps for the retail sector are used by brick-and-mortar retailers to reward loyalty program members. Retailer rewards apps are available in all sectors of commerce, but are particularly popular in the retail sector because so many consumers shop at multiple locations on a regular basis. A customer rewards app allows companies to track customer purchases over time and offer special discounts or other benefits to their most loyal shoppers.
Customer rewards apps are similar to other loyalty marketing apps, such as couponing apps. Cardlytics is one example of a customer reward app.
An app that will survey customers, create challenges, get rewards, and more. The app is free to download and will be available in the U.S. and Canada.
A customer rewards app can grow by providing a custom and personalized experience for its user base. A client of mine built a loyalty app that allows shoppers to collect points and rewards just by using their phone while they shop. Rewards can be redeemed on the spot, so customers can accumulate points without ever needing to leave the store. This app offers retailers the ability to tie consumer purchases back to marketing campaigns and product launches so they can promote new items or discounts in real time.
A customer rewards app faces legal and reputational risks associated with the operation of a loyalty program, the storage and protection of sensitive payment data, and discrimination against customers. It is important to obtain legal counsel to determine whether your loyalty app is subject to state or federal loyalty legislation and whether you need to comply with anti-discrimination laws, such as the Americans With Disabilities Act. Your customer rewards app should take measures to protect sensitive data related to payments and should include mechanisms for reporting platform abuse.