A HubSpot app is a marketing automation app that allows users to view all of their marketing efforts in one place. A HubSpot app can be used by small businesses, large corporations, non-profit organizations, and other entities in the Marketing sector. A basic version of a HubSpot app should have features for lead management, email marketing campaigns, landing page creation tools, social media integration capabilities, and business analytics. A more advanced version can also include additional features for specialized applications in the Marketing sector such as real-time customer data collection capabilities or Google Analytics integration tools. A HubSpot app may also contain an integrated CRM system with help desk support for customer service needs.
Marketing apps are often used for advertising or in-store marketing. Examples of popular marketing apps include MailChimp, Hootsuite, and HubSpot CRM.
A hubspot app alongside with the data push/pull and all API/webhooks. No user management needs to be built for the app to work.
A marketing app can grow by providing a platform for users to manage their marketing campaigns from start to finish. In order to grow virally through its target market, a marketing app must provide a convenient way for business professionals to create and manage their marketing campaigns. In addition, the app should be able to identify which users are creating or managing campaigns and then recommend other features that might be useful in the future. For example, if a user is creating a new landing page, the app might suggest templates for upcoming email newsletters.
A marketing app for sales teams faces risks related to personal data security, client confidentiality, and company liability. It is recommended that apps for salespeople encrypt all data at rest and transit, limit the storage of transactional data, provide strong password protection, implement 2-factor authentication, and provide support for secure remote wipe.