Instant messaging apps are one of the most popular types of mobile apps. An instant messaging app provides real-time text chatting capabilities to users over a mobile network or Wi-Fi connection. Some instant messaging apps, such as WhatsApp, also allow users to share images and videos with each other. Instant messaging apps may be free or paid and usually require some type of signup process before use.
Instant messaging apps are similar to other social networking apps like professional networking apps, meetup apps, and event planning apps. Popular instant messaging applications today include Facebook Messenger, WhatsApp, Snapchat, and Viber.
An instant messaging app that alerts users to free goods in their area using data from Facebook Marketplace, NextDoor, and similar platforms.
An instant messaging app can grow its user base among the consumer sector by encouraging users to invite their friends through a referral program. In order to achieve viral growth, messaging apps need to show users that they have a large pool of potential contacts on the platform. Apps that allow users to send messages for free or have a large number of active users may be more successful than other messaging apps.
IM apps are often used for marketing, advertising, and financial services, making them susceptible to consumer fraud, phishing scams, and data theft. The most common risks associated with instant messaging include the unsafe handling of user financial information, the exposure of personal data to third parties, and the collection of sensitive personal information without disclosure.