Market research apps for the marketing sector help companies track sales and customer feedback to understand emerging trends in their industries. Market research apps should include a way to build surveys and questionnaires, as well as features that allow users to submit data directly from their smartphones or tablets. Market research apps can also be used as branded marketplaces where consumers can provide opinions about new products and services.
Market research apps share much in common with other business intelligence apps, such as employee productivity apps, sales performance apps, and inventory management apps. Popular market research applications include SurveyMonkey and SurveyPlanet.
A photo ranking (market research) app. Designed for Instagram influencers, facebook, really any social media platform posters. Users can upload a series of photos in a grouping and vote on which pictures they like best.
A market research app can grow by providing a centralized way for companies to collect real-time customer feedback. Market research apps need to offer a range of different types of feedback, including surveys, polls, and product reviews. In order to provide accurate results, a survey needs to be designed carefully to address the right set of questions to the specific type of users that are using the market research app.
A market research app for marketers faces legal risks posed by the breach of confidentiality agreements and risk management issues related to the collection of sensitive user information. Market research apps should consider implementing privacy policies and terms of service that disclose the purposes for which collected information is used, and create data collection mechanisms that allow users to opt out in case they do not want their information collected. It is also recommended that market research apps seek legal counsel to ensure that collected user data can be used for survey purposes and not for other marketing purposes.