Marketplace apps for the marketing sector are generally used by advertising agencies to find and hire freelance writers, graphic designers, video editors, translators, and other creative professionals. These types of apps connect freelancers with employers through a central interface that provides relevant job listings based on the freelancer's profile information. A marketplace app for marketers should include user-friendly features such as ratings and reviews, along with payment options for users to complete transactions.
Marketplace apps for marketing professionals are often similar to other business-to-consumer (B2C) marketplaces, such as ecommerce marketplaces, crowdsourcing marketplaces, and on-demand delivery apps. A few examples of marketplace apps that are used by marketing professionals include Tradeshift, Salesforce Marketing Cloud, and Unacast.
A "social media marketing marketplace" app that sells social media services and marketing consulting through a centralized platform. The app would also provide a more broadly applicable marketplace for users to buy and sell products and services.
A marketplace app can grow its user base by creating a platform that brings together buyers and sellers and by providing a high level of customer service. A marketplace app must provide useful information for both buyers and sellers so that they can make informed decisions about the products they want to buy or sell. For example, an app for buying and selling cars should allow users to search for cars by various criteria such as model, year, price, owner, mileage, etc.
Marketplace apps for the marketing industry can face legal and reputational risks related to counterfeit products, fraud, misrepresentation of product information, and the failure to deliver products in a timely manner. It is recommended that marketplace apps contain strong fraud detection mechanisms (such as proof-of-delivery) in order to ensure they are not complicit in the distribution of counterfeit goods. Additionally, marketplace apps need to be aware of their responsibilities in cases where they are unable to deliver on the promise of their service (e.g., when funding platforms do not provide funding).