How much does it cost to build a performance management app for the advertising sector?

Standard price for a performance management app for the advertising sector: $37,500

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What is a performance management app for the advertising sector?

Performance management apps for the advertising sector help advertisers track how consumers interact with their advertisements. Performance management apps measure engagement metrics like time on site, scroll depth, and click-through rates. They may also include built-in analytics software to display visual charts of marketing campaign performance data.

Performance management apps for the advertising sector are most similar to other social media marketing apps like community management apps, influencer marketing apps, and competitor analysis / monitoring apps. Three popular performance management applications for the advertising sector are Salesforce Social Studio, Appboy, and Hootsuite.

Here are some recent performance management app for the advertising sector examples built with Crowdbotics:

  • A marketplace app for the sales industry that allows salespeople to create profiles highlighting their experience, let potential employers know if they're looking for new opportunities, and connect with companies in specific industries. Companies can create profiles, share jobs that they're hiring for, and search for potential candidates based on filter and search capabilities.

What is the typical cost to build a performance management app for the advertising sector?

A performance management app for the advertising sector usually costs $37,500 to build. However, the total cost can be as low as $25,000 or as high as $50,000. A performance management app for the advertising sector with a low number of features (also known as a "minimum viable product", or MVP) will be more affordable than an app that includes all intended functionality.

For example, here are some recent price quotes for a performance management app for the advertising sector from Crowdbotics:

  • $15,000

How long does it take to build a performance management app for the advertising sector?

A performance management app for the advertising sector usually takes 200 hours to build. However, a performance management app for the advertising sector can be built in as few as 100 hours, or in as many as 300 hours. The exact timeline mostly depends on how complicated your app is. As a general rule, it will take longer if you require highly custom designs, niche features, or non-standard release platforms.

For example, Crowdbotics produced the following recent hourly estimates for a performance management app for the advertising sector:

  • 200

How to successfully grow your performance management app for the advertising sector

A performance management app can grow by targeting three groups of users: creative directors, who are responsible for developing creative campaigns; account managers, who are responsible for managing the performance of campaigns; and media buyers, who are responsible for purchasing advertising space. A performance management app will be most useful to people working in creative roles if it provides detailed analytics about creative campaigns. Account managers will find the app most useful if it allows them to compare different campaign performances easily. To help media buyers make informed decisions about which ad space to purchase, the app should provide information about the cost of each advertising channel within different locations.

Risks and challenges of building a performance management app for the advertising sector

Performance management apps for the advertising sector face legal and reputational risks related to the tracking of user information, the unauthorized transfer of personal data, and conflicts of interest between app owners and their clients. A performance management app should take steps to minimize the collection of personally identifiable information about users, ensure that data collected by the app is not used for purposes outside of its scope, and disclose its existence in an unassuming manner within the terms of service agreement.

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Some of the descriptions on this page were completed with AI assistance. Learn more here.