Performance management apps for the advertising sector help advertisers track how consumers interact with their advertisements. Performance management apps measure engagement metrics like time on site, scroll depth, and click-through rates. They may also include built-in analytics software to display visual charts of marketing campaign performance data.
Performance management apps for the advertising sector are most similar to other social media marketing apps like community management apps, influencer marketing apps, and competitor analysis / monitoring apps. Three popular performance management applications for the advertising sector are Salesforce Social Studio, Appboy, and Hootsuite.
A marketplace app for the sales industry that allows salespeople to create profiles highlighting their experience, let potential employers know if they're looking for new opportunities, and connect with companies in specific industries. Companies can create profiles, share jobs that they're hiring for, and search for potential candidates based on filter and search capabilities.
A performance management app can grow by targeting three groups of users: creative directors, who are responsible for developing creative campaigns; account managers, who are responsible for managing the performance of campaigns; and media buyers, who are responsible for purchasing advertising space. A performance management app will be most useful to people working in creative roles if it provides detailed analytics about creative campaigns. Account managers will find the app most useful if it allows them to compare different campaign performances easily. To help media buyers make informed decisions about which ad space to purchase, the app should provide information about the cost of each advertising channel within different locations.
Performance management apps for the advertising sector face legal and reputational risks related to the tracking of user information, the unauthorized transfer of personal data, and conflicts of interest between app owners and their clients. A performance management app should take steps to minimize the collection of personally identifiable information about users, ensure that data collected by the app is not used for purposes outside of its scope, and disclose its existence in an unassuming manner within the terms of service agreement.