An automotive product personalization app allows customers to pick and choose the color, leather type, or other customization options for their latest vehicle purchase. A product personalization app may be used by car manufacturers to solicit feedback from customers about different design options for future models, too.
Product customization apps are similar to modification apps like lettered publishing apps, editorial proofing apps, and signage design apps. Examples of product personalization apps include AutoDesk iLogos, Autodesk AutoCAD 360, and Valspar Paint Studio.
Interactive car building tool on auto website used for pre-sale to a customer. Vehicle will be highly customizable. Customers can interact with major features such as headlights, where a video plays in the digital showroom highlighting how they work.
A product personalization app can increase its adoption rate in the automotive sector by providing users with a better shopping experience and by allowing users to create products that fit their specific tastes and preferences. Product personalization apps should make it easy for users to upload their own designs, and they should also allow users to browse products created by other users.
An app that lets consumers customize automobiles faces risks related to the use of access keys that grant access to private data, the disclosure of the location of cars, and legal liability for accidents caused by vehicle customization. Automotive apps should incorporate strong authentication mechanisms such as OAuth or hardware tokens to prevent unauthorized access to personal data. These apps should also provide users with privacy settings so they can manage which information is shared with app developers and third parties.