A social commerce app for the retail sector is an application that enables online shopping via a mobile device. Social commerce apps allow users to share items they found online with friends and family members. Designers can create a social commerce app by integrating a shopping cart, checkout, and payment processing into a social network platform.
Social commerce apps are similar to most other shopping app, with the addition of social features - including sharing purchases on social media. Some popular social commerce apps include Shopish, Spring, and Vestiaire Collective.
A social media app focused on shopping. Users post a product or deal they find in a store with picture, description and price. Users can see a wall showing the other users posted near them via zip code. Businesses can promote certain posts based on business subscriptions.
A social commerce app can grow by creating a product that meets the needs of the user, and then sharing that product with others. For example, brands can create a new line of products for their customers, but they might also share these products via the social commerce app with users who are not yet customers. This strategy requires that brands have a solid understanding of their target customer. If social commerce apps are not clear about their target audience, they might create an app that drives away potential users or makes existing users less likely to make purchases on the platform.
A social commerce app for retail faces risks related to the violation of intellectual property rights, the ownership of user-generated content, and the liability associated with customer purchases. It is recommended that a social commerce app for retail leverage a payment processing service that offers a return policy and verifies the authenticity of goods sold. If you are using your app to sell user-generated content, it is highly recommended to have licensing agreements in place with all contributors to ensure compliance with copyright laws. In addition, you will want to have a mechanism for users to report items they see as counterfeit or infringing on their intellectual property rights.