What is a HubSpot app?
A HubSpot app is a web or mobile application that enables users to send emails and manage marketing campaigns. It includes an email composer with templates for different kinds of messages, a contacts manager, a campaign manager, and a dashboard for administrators. A HubSpot app may also include features such as lead capture forms and landing pages. Each feature can be enabled or disabled depending on the needs of your organization.
HubSpot apps are typically shared with other marketing apps like analytics apps, community management apps, and social media management apps. Popular applications for small businesses include BrightInfo, Buffer, Sprout Social, and Hootsuite.
Examples of HubSpot apps built with Crowdbotics:
- A hubspot app alongside with the data push/pull and all API/webhooks. No user management needs to be built for the app to work.
What is the typical cost to build a HubSpot app?
A HubSpot app usually costs about $37,500 to build. However, the total cost can be as low as $25,000 or as high as $50,000. A HubSpot app with a low number of features (also known as a minimum viable product, or MVP) will be more affordable than an app that includes all intended functionality.
For example, here are some previous HubSpot app price quotes from Crowdbotics:
How long does it take to build a HubSpot app?
A HubSpot app usually takes 200 hours to build. However, a HubSpot app can be built in as few as 133 hours, or in as many as 267 hours. The exact timeline mostly depends on how complicated your specific app is. As a general rule, it will take longer if you require highly custom designs, niche features, complex logic, or non-standard release platforms.
For example, some previous HubSpot apps build with Crowdbotics received the following hourly estimates:
Not seeing what you’re looking for?
Crowdbotics has quoted and built hundreds of applications for teams of all sizes. Browse our historical estimates by industry and app type to understand possible costs and considerations.
How to successfully grow your HubSpot application
HubSpot apps are designed to help users get the most value out of the HubSpot CRM. The app directs users to relevant information on the HubSpot website, and it provides easy access to customer data and contact information within the app so that users don’t have to switch back and forth between their CRM and other programs.
Risks and challenges of building a HubSpot application
A marketing app faces legal and reputational risks related to the misuse of customer data and the disruption of service. Before building a marketing app, you will want to ensure that your app has a clearly defined purpose and that your business model is aligned with user expectations. It is also crucial to build strong security mechanisms into your app to prevent unauthorized access from third-party apps or malicious actors.
