How much does it cost to build a market research app?

Standard price for a market research app: $37,500

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What is a market research app?

A market research app is a web, mobile, or desktop application that enables users to collect data from surveys. These apps typically include "survey builder" tools for creating customized survey questions and trigger conditions, along with templates for common types of questionnaires such as customer satisfaction surveys. Market research apps often have the ability to send automatic reminders to respondents when they haven't taken a survey in some time. They also provide dashboards where users can analyze collected data and generate custom reports.

Market research and market analysis often have features in common with other data collection apps, such as feedback apps, content management apps, and survey apps. SurveyMonkey is a popular example of a market research app.

Here are some recent market research app examples built with Crowdbotics:

  • A foreign exchange app mobile app to do the following: pull up-to-date market data

  • A photo ranking (market research) app. Designed for Instagram influencers, facebook, really any social media platform posters. Users can upload a series of photos in a grouping and vote on which pictures they like best.

What is the typical cost to build a market research app?

A market research app usually costs $37,500 to build. However, the total cost can be as low as $25,000 or as high as $50,000. A market research app with a low number of features (also known as a "minimum viable product", or MVP) will be more affordable than an app that includes all intended functionality.

For example, here are some recent market research app price quotes from Crowdbotics:

  • $7,000

  • $11,000

Here are some considerations that may impact the cost of a app:

How long does it take to build a market research app?

A market research app usually takes 120 hours to build. However, a market research app can be built in as few as 93 hours, or in as many as 160 hours. The exact timeline mostly depends on how complicated your app is. As a general rule, it will take longer if you require highly custom designs, niche features, or non-standard release platforms.

For example, the most recent market research apps built with Crowdbotics received the following hourly estimates:

  • 93

  • 147

How to successfully grow your market research application

A market research app can grow its user base by targeting specific consumer segments and asking for their feedback on a regular basis. The in-app experience should contain features that make it easy for users to respond, such as a rating scale and an email address. In addition, the app should provide value through the data that is collected and shared with businesses. Many survey apps provide users with monetary incentives in order to encourage participation.

Risks and challenges of building a market research application

A market research app faces legal and reputational risks associated with the collection of personally identifiable information (PII). Before building a research app, you will want to ensure that all PII is anonymized and fully encrypted prior to being uploaded to your backend. It is recommended that you conduct regular audits of your backend system to verify that no personally identifiable information was inadvertently uploaded.

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Some of the descriptions on this page were completed with AI assistance. Learn more here.