A broadcasting application is a web or mobile app that enables users to publish audio, video, and other types of content. Broadcasting applications may also include the ability for broadcasters to view statistics on their audience reach, number of views, total minutes watched, and other performance metrics.
Broadcasting apps are similar to other personal media creation apps like blogging and social media sharing apps. Periscope, Meerkat, Facebook Live, and YouTube are all great examples of broadcasting apps.
Commercial live streaming from drones to your smartphones
Broadcasting apps have a unique growth strategy because they function differently than other types of apps. Broadcasting apps like Periscope and Meerkat attract new users by broadcasting live, and their content is more likely to be shared on social media than other types of videos. When users share a broadcast with their friends, the broadcast app will prompt the friend to install the app in order to watch it.
Broadcasting apps (including live streaming) face the same legal risks as other social networks, namely, content regulation and liability for user behavior. Most broadcasting apps will want to take extra precautions to ensure that the content they are broadcasting is not infringing anyone else's intellectual property rights. In addition to these legal concerns, broadcasting apps also face the risk of user harassment during live broadcast sessions. This can happen via two channels: users can send abusive messages directly through the live video chat session, or users can post hateful comments in real time on the player page. Broadcasting apps should take steps to mitigate this risk by providing robust mechanisms for reporting abuse and offering privacy settings for blocking abusive users.