A consumer advocacy application is a website or mobile app that enables users to submit consumer complaints about products and services. The app allows users to post their own complaints, view other user-submitted complaints, and review official responses from the company in question. Consumer advocacy apps may also enable users to contact each other via comments within existing complaints.
Consumer advocacy apps are similar to other consumer finance apps in that they often seek to provide financial management services. They also have much in common with app types like social networking apps, networking apps, and professional networking apps.
A mobile app that helps increase safety and awareness for children and parents for navigating the internet and social media.
A consumer advocacy app typically shows users how to perform a function more effectively. Because the application is so specific, it's important that apps in this category be useful and usable by their target audience. Consumer advocacy apps have a high viral coefficient because users are more likely to share the app with their friends if they find it helpful. As an example, a consumer advocacy app for a local gym might help users figure out which workout routines would be best for them by asking them questions about their fitness goals and body type.
Consumer advocacy apps have two main risks. The first is related to the enforcement of contractual standards and representations on product or service providers. It is also important to ensure that your app properly discloses its relationship with product or service providers, especially when you are affiliated with a non-profit organization. The second risk is legal liability for defamation related to user-generated content. You will need to disclose the ability for users to flag inappropriate content and must take action when flagged content violates your terms of service.
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